By contrast, HTML emails can annoy customers when they don’t render properly. We can do a lot more visually exciting stuff with image-only emails that will hold across all email platforms. The other alternative is a text-only email. When it’s about first mover advantage, we know that image-only emails are quick and effective in getting emails out for real estate. Image-only means it takes less time for us to put out emails. “We send emails for ecommerce brands and realtors who work on new builds, where it’s always about being first to market. Tabish Bhimani, Founder and Principal Strategist at Mastrat Digital, explains: Efficiency is the problem that marketers need to be solved. It’s still common to see image heavy emails from major brands despite the criticisms. Why image emails are popularīefore we talk about why you shouldn’t send image emails, it’s important to understand why this is a popular tactic in the first place. Keep reading to learn from several email marketing experts on why all-image emails are so popular in the first place, why you may want to reconsider, and how to use the power of imagery while keeping your emails accessible.
A picture may say a thousand words, but sometimes, you also need those words spelled out. We can use our brands’ fonts, place copy on images, and more… all without coding.”Īnd maybe this is something you believe in, too.Īt first glance, sending image-only (or image-heavy) emails might sound like a great idea, but those emails can come with a poor subscriber experience-and can ultimately hurt your brand. Or your design team might argue, “Images just make it easier to keep the design consistent. “I see everyone else doing it,” they might say. We’ve all been there: Your boss or client just asked you to set up an email that’s almost entirely made out of images.